Intuit, the financial tech giant behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, has just unveiled its revolutionary AI-powered Virtual Expert Platform that is reshaping the landscape of tax preparation for individuals and small businesses.
In a recent event in Mountain View, California on December 30, 2024, Intuit launched its new TurboTax brand campaign titled “Now This Is Taxes.” This campaign highlights how their assisted tax filing service powered by advanced AI technology offers a modern and convenient approach to taxes. By making tax filing mobile-friendly and hassle-free, Intuit is leaving traditional methods of tax preparation in the past. With competitive pricing available through their mobile app and faster refunds, TurboTax is leading an industry transformation.
Intuit’s virtual expert platform equips over 12,000 tax professionals with cutting-edge data and AI tools to provide customers with personalized financial guidance while also growing their own businesses. The seamless integration of AI agents and human experts ensures a top-notch experience for users.
Mark Notarainni, Executive Vice President at Intuit’s Consumer Group emphasized the importance of accessible expert tax assistance for everyone regardless of income or location. He highlighted that “Now This Is Taxes” signifies a new era in tax preparation that introduces innovative solutions to both customers and accountants alike.
Traditionally, assisted tax preparation has been riddled with inefficiencies leading millions of filers to switch preparers annually. The process can be slow, labor-intensive with hidden costs which many endure due to lack of awareness about better options available.
TurboTax aims to revolutionize assisted tax filing by offering an exceptional AI-driven expert service where taxes can be completed within two hours using just a mobile phone. Features like easy data importation, swift refunds, and a Tax Return Lifetime Guarantee ensure accuracy and maximum refunds for users choosing either self-filing or full-service options.
For the 2024 tax year season TurboTax is offering premium experiences at discounted rates including free DIY filing through their mobile app until Feb. 18th for new or returning users from other platforms last year. Additionally starting Jan. 15th those opting for full-service assistance via TurboTax Live Full Service are eligible for reduced fees under the upcoming Beat Your Price Offer if filed by March 25th.
Taxes can be quite the topic of conversation, especially when it comes to “Now This Is Taxes.” This isn’t just any ordinary campaign; it’s a whole new approach to dealing with taxes, putting experts right at your fingertips for a quick and AI-driven experience that not only gets you your refunds faster but also at the best rates available.The campaign is designed to excite and attract customers who are looking for a tax filing process that suits their individual needs.
This comprehensive campaign will be launched in the US with some segments airing in Canada as well. It includes various forms of media such as films in multiple languages like Spanish and French Canadian versions of key content. The promotion will cover linear TV, streaming services, podcasts, digital audio/video platforms along with social media channels. Collaborations are also planned with big names like NCAA, Netflix, NFL, Prime Video, Spotify, TikTok, and YouTube.
Throughout the tax season ahead there will be several releases including:
Now you can file DIY taxes for free on the mobile app: New users or those who didn't use TurboTax last year can now file their taxes for free on the mobile app until Feb 18th.
Now filing taxes means quick cash: An influencer in the food industry opts for TurboTax experts who help him file his taxes swiftly while securing up to $4k instantly through Refund Advance loan.
Now doing taxes feels effortless: A woman finds out she doesn't have to struggle through tax prep; she hands over her files to a TurboTax expert who completes her filings within hours while she enjoys her passion for running.
Now business taxes are simplified: A small business owner no longer dreads filing his taxes as he gets assistance from a TurboTax small business expert who not only files his returns but also provides year-round advice at no extra cost.
Now changing things up with tax filings: A young couple shifts from paying high prices yearly by switching to TurboTax Live Full Service where they pay less than their previous professional fees last season. This allows them more financial room towards renovating their home.Intuit’s Expert Platform is not only revolutionizing individual tax experiences but also creating opportunities for professionals across the nation by offering jobs growth prospects along with continuous learning opportunities through Intuit Academy. Over 12k experts on Intuit’s platform cater efficiently to taxpayers’ needs supported by AI technology enhancing financial well-being.
“We’re thrilled about spearheading this transformation in tax processes while welcoming experts into this contemporary era of taxation,” shared Notarainni. “With TurboTax making taxation simpler and quicker for millions of taxpayers while supporting professionals’ growth without any additional overhead costs.”
Intuit remains dedicated towards expanding job opportunities in tax preparation field via its platform ensuring revenue avenues alongside educational enhancement programs like Intuit Academy which has trained over 129k individuals last year alone without any charges involved.
In a captivating partnership with R/GA, a renowned creative innovation firm, the brand campaign was brought to life with the talented collaboration of Iconoclast directors Vania & Muggia.
Intuit, a leading global financial technology platform dedicated to empowering prosperity for individuals and communities worldwide, serves around 100 million customers. Through popular products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, Intuit envisions a world where everyone has the opportunity to thrive. Continuously striving to discover fresh and inventive ways to enable this vision, Intuit invites you to explore more about them on Intuit.com and stay connected through their social channels for the latest updates on their offerings.
